

2 prices from Pets at Home
Wainwright's Plant Powered with Insect & Superfoods Adult Dry Dog Food
Good points
- One animal protein: insect
- No ingredient deductions
Worth knowing
- 4% meat
- About 56% carbs (dry weight)
- Added plant protein, starch or fibre
First ingredients: Rice, Potato Protein, Maize Gluten Meal, Beet Pulp (5%), Dried Peas (5%)… All ingredients
Retailer’s own label, fully checked- Meat
- 4%
- Protein, dry weight
- 24%
- Carbs, dry weight
- ~56%
- kcal/100 g
- 346
Ingredients
Listed first: Rice. 4% of the recipe is declared meat.
- Meat 4%
- Plants 10%
- Other 1.3%
- No amount given 84.7%
Rice, Potato Protein, Maize Gluten Meal, Beet Pulp (5%), Dried Peas (5%), Rapeseed Oil, Insect Meal (4%), Vegetable Stock, Minerals, Whole Linseed (0.5%), Seaweed Meal (0.5%), Chicory Root Extract (as a source of prebiotic FOS) (0.1%), Dried Spinach (0.05%, equivalent to 0.45% Spinach), Dried Blueberry (0.05%, equivalent to 0.3% Blueberries), Dried Nettle (0.05%), Dried Parsley, Dried Rosemary, Yucca Extract (0.04%), Glucosamine (0.02%), Chondroitin (0.015%), Turmeric, Dried Spearmint.
Meat named animal proteinGrain cereals
Additives
Vitamin A 40,000IU, Vitamin D₃ 2,500IU, Vitamin E 125mg, Taurine 500mg. Amino Acids: Methionine 1000mg. Trace Elements: Iodine (as Calcium Iodate Anhydrous) 1.5mg, Selenium (as Sodium Selenite) 0.15mg, Copper (as Copper (II) Sulphate Pentahydrate) 7.5mg, Iron (as Iron (II) Sulphate Monohydrate) 75mg, Manganese (as Manganous Sulphate Monohydrate) 50mg, Zinc (as Zinc Sulphate Monohydrate) 100mg. Technological Additives: Antioxidants
How we read this label
First ingredient: “Rice”. It isn’t a named meat or fish.
| On the label | We read it as | Share on the label |
|---|---|---|
| Rice | Grain | Not given |
| Potato Protein | Vegetable, fruit or plant | Not given |
| Maize Gluten Meal | Grain | Not given |
| Beet Pulp (5%) | Vegetable, fruit or plant | 5% |
| Dried Peas (5%) | Vegetable, fruit or plant | 5% |
| Rapeseed Oil | Fat, stock, extract or other processed ingredient | Not given |
| Insect Meal (4%) | Named meat | 4% |
| Vegetable Stock | Fat, stock, extract or other processed ingredient | Part of the item above |
| Minerals | Other | Not given |
| Whole Linseed (0.5%) | Vegetable, fruit or plant | 0.5% |
| Seaweed Meal (0.5%) | Vegetable, fruit or plant | 0.5% |
| Chicory Root Extract (as a source of prebiotic FOS) (0.1%) | Fat, stock, extract or other processed ingredient | 0.1% |
| Dried Spinach (0.05%, equivalent to 0.45% Spinach) | Vegetable, fruit or plant | 0.05% |
| Dried Blueberry (0.05%, equivalent to 0.3% Blueberries) | Vegetable, fruit or plant | 0.05% |
| Dried Nettle (0.05%) | Vegetable, fruit or plant | 0.05% |
| Dried Parsley | Vegetable, fruit or plant | Not given |
| Dried Rosemary | Vegetable, fruit or plant | Not given |
| Yucca Extract (0.04%) | Fat, stock, extract or other processed ingredient | 0.04% |
| Glucosamine (0.02%) | Other | 0.02% |
| Chondroitin (0.015%) | Other | 0.015% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 24% and carbs about 56%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 24% | 24% |
| below the usual 26 to 32% for dry foods | ||
| Fat | 8% | 8.1% |
| Carbohydrate | ~56% | ~56% |
| above the usual 39 to 50% for dry foods | ||
| Fibre | 4% | 4% |
| Ash | 7.5% | 7.6% |
| Moisture | 1% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 14
The kind of meat scored best (6 of 15). Meat scored lowest (2.1 of 45).
How much meat?
2.1 / 45 points- Meat on the label1.4 / 35 points
4% declared meat, as weighed before cooking; full marks at 100%.
- Protein level0.7 / 10 points
Protein is 24.2% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
1.3 / 20 pointsEstimated carbohydrate: About 56.1% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
5 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 1 for added plant protein, starch or fibre.
What kind of meat?
6 / 15 points- How the meat is listed6 / 12 points
The label lists the meat as meal, which earns 50% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 56% to 36% by dry weight, and protein is about 37%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
3 noted, none cost points: mint, parsley and yucca extract. 30 flagged nothing.
- 3 noted
- 30 nothing flagged
- 1 not in our ingredient database yet
- MintNoted, no points takenFeed material (herb)
Why it’s noted and sources
Mint can upset a dog's stomach if eaten in large amounts; at the small amounts used in food, EU assessors found it safe.
- ParsleyNoted, no points takenFeed material (vegetable)
Why it’s noted and sources
Only large amounts cause problems (sun sensitivity); the small amounts used in food aren't a concern.
- Yucca extractNoted, no points takenFeed material (flavouring)
Why it’s noted and sources
Added to reduce stool odour. The ASPCA lists the yucca plant as toxic to dogs, and in a dog study the extract raised a liver enzyme at 750 mg/kg of food, though not at 500. Labels rarely give the amount. We note it, but take no points off.
30 ingredients with nothing flagged
Antioxidants, beet pulp, blueberries, broth (meat stock), chicory root extract, chondroitin, DL-methionine, glucosamine, linseed (flaxseed), maize (corn) gluten, minerals, nettle, peas, rapeseed oil, rice, rosemary, seaweed, spinach, taurine, tocopherols (vitamin E), turmeric, vegetable protein extracts
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, blueberries, chicory root extract, chondroitin, DL-methionine, glucosamine, nettle, rapeseed oil, seaweed, spinach, taurine, turmeric, vegetable protein extracts, manganese, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, blueberries, broth (meat stock), chicory root extract, linseed (flaxseed), minerals, nettle, peas, rapeseed oil, rice, rosemary, seaweed, spinach, turmeric, vegetable protein extracts
- ASPCA Animal Poison ControlRosemary
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA 2020 (PMC7448085)Turmeric
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Rosemary
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Maize (corn) gluten
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Insect meal
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Pets at Home. Checked 4 Oct 2026. Up 11% since 10 Aug.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
Since 10 Aug (3 readings): Pets at Home up 11%.
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Pets at Home | 12kg | £54.99 | £4.58/kg |
| 4 Oct 2026 | Pets at Home | 2kg | £12.99 | £6.50/kg |
| 27 Sep 2026 | Pets at Home | 12kg | £49.49 | £4.12/kg |
| 27 Sep 2026 | Pets at Home | 2kg | £11.69 | £5.84/kg |
| 10 Aug 2026 | Pets at Home | 12kg | £49.49 | £4.12/kg |
| 10 Aug 2026 | Pets at Home | 2kg | £11.69 | £5.84/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 43 to 46 points higher and cost up to 24% more.

- Meat
- 78% this food 4%
- Carbs
- about 8% this food about 56%
- To feed
- 6% less per 1,000 kcal
+46 pointsCompare

- Meat
- 73% this food 4%
- Carbs
- about 24% this food about 56%
- To feed
- 22% less per 1,000 kcal
+43 pointsCompare

- Meat
- 74% this food 4%
- Carbs
- about 27% this food about 56%
- To feed
- 4% less per 1,000 kcal
+43 pointsCompare

- Meat
- 74% this food 4%
- Carbs
- about 23% this food about 56%
- To feed
- 24% more per 1,000 kcal
+43 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Pets at Home.
Score method v6.1.0 · ingredient notes v2.4.0
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