

4 prices from Zooplus UK
Wolf of Wilderness Mono-Protein "Vast Oceans" - Fish
Good points
- 56.4% meat
- One animal protein: fish
- No ingredient deductions
Worth knowing
- Added plant protein, starch or fibre
- Includes hydrolysed protein
First ingredients: Fresh herring (40%), dried herring protein (16.4%), potato flakes, peas, potato starch… All ingredients
Retailer’s own label, fully checked- Meat
- 56.4%
- Protein, dry weight
- 31%
- Carbs, dry weight
- ~43%
- kcal/100 g
- 362
Ingredients
Listed first: Fresh herring. 56.4% of the recipe is declared meat.
- Meat 56.4%
- Plants 1%
- Other 4.3%
- No amount given 38.3%
Fresh herring (40%), dried herring protein (16.4%), potato flakes, peas, potato starch, dried beet pulp, salmon oil (3.6%), protein hydrolysate [from yeast], sunflower oil, dried seaweed (1%), lignocellulose , dried brewers' yeast, dried yeast cell walls (0.2%, beta-glucans and mannan oligosaccharides), dried wild berries (0.2% currants, aronia berries), dried herbs (0.2% yarrow, dandelion root, camomile, nettle leaves, ribwort plantain, St. John's wort), chicory inulin (0.1%)
Meat named animal protein
Additives
per kg: Nutritional additives: Vitamin A (12,000 IU), vitamin D3 (1500 IU), vitamin E (250 IU), vitamin C (100mg), vitamin B1 (12mg), vitamin B2 [riboflavin] (12mg), vitamin B6 (8mg), vitamin B12 [cyanocobalamin] (180mcg), niacin (35mg), calcium D-pantothenate (35mg), folic acid (1.2mg), biotin (300mcg), choline chloride (2500mg), copper [as copper (II)-sulphate pentahydrate] (12.5mg), zinc [as zinc sulphate monohydrate] (100mg), zinc [as glycine zinc chelate hydrate (solid)] (60mg), iron [as iron (II)-sulphate monohydrate] (200mg) manganese [as manganese (II)-sulphate monohydrate] (25mg), iodine [as calcium iodate anhydrous] (2.3mg), selenium [as sodium selenite] (0.35mg). Technological additives: Antioxidants.
How we read this label
First ingredient: “Fresh herring”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Fresh herring (40%) | Named meat | 40% |
| dried herring protein (16.4%) | Named meat | 16.4% |
| potato flakes | Vegetable, fruit or plant | Not given |
| peas | Vegetable, fruit or plant | Not given |
| potato starch | Vegetable, fruit or plant | Not given |
| dried beet pulp | Vegetable, fruit or plant | Not given |
| salmon oil (3.6%) | Fat, stock, extract or other processed ingredient | 3.6% |
| protein hydrolysate [from yeast] | Fat, stock, extract or other processed ingredient | Not given |
| sunflower oil | Fat, stock, extract or other processed ingredient | Not given |
| dried seaweed (1%) | Vegetable, fruit or plant | 1% |
| lignocellulose | Other | Not given |
| dried brewers' yeast | Other | Not given |
| dried yeast cell walls (0.2%, beta-glucans and mannan oligo… | Other | 0.2% |
| dried wild berries (0.2% currants, aronia berries) | Vegetable, fruit or plant | 0.2% |
| dried herbs (0.2% yarrow, dandelion root, camomile, nettle … | Vegetable, fruit or plant | 0.2% |
| chicory inulin (0.1%). | Vegetable, fruit or plant | 0.1% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 31% and carbs about 43%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 28% | 31% |
| within the usual 26 to 32% for dry foods | ||
| Fat | 12% | 13% |
| Carbohydrate | ~39% | ~43% |
| within the usual 39 to 50% for dry foods | ||
| Fibre | 3% | 3.3% |
| Ash | 8.2% | 9.1% |
| Moisturenot on label, 10% assumed | 10% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the dry foods we rate.
Why it scores 41
The kind of meat scored best (10.3 of 15). How it’s made scored lowest (4 of 20).
How much meat?
21.6 / 45 points- Meat on the label19.7 / 35 points
56.4% declared meat, as weighed before cooking; full marks at 100%.
- Protein level1.9 / 10 points
Protein is 31.1% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
5.6 / 20 pointsEstimated carbohydrate: About 43.1% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
4 / 20 pointsHow it’s made: Extruded kibble: 6 of 20. Minus 2 for added plant protein, starch or fibre and hydrolysed protein.
What kind of meat?
10.3 / 15 points- How the meat is listed10.3 / 12 points
The label lists the meat as fresh and meal, which earns 86% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other dry foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Less starch in the bowl
Half and half by calories with Happy Dog Pure Goat Dog Food (Sardinia) (scores 83): carbs fall from 43% to 27% by dry weight, and protein is about 42%.
Worked out from both labels, for half the day’s calories from each food. The feeding guides on the packs still set the amounts.
Best wet foods →Ingredient notes
1 noted: hydrolysed proteins. 32 flagged nothing.
- 1 noted
- 32 nothing flagged
- 1 not in our ingredient database yet
- Hydrolysed proteinsCounted in “How processed?”Feed material (protein source)
A protein broken down by processing, often used in sensitive-stomach foods. It costs a point under “How processed?” rather than as a deduction.
32 ingredients with nothing flagged
Antioxidants, beet pulp, biotin (vitamin H/B7), chicory root extract, choline chloride, fish, folic acid (folate), herbs, lignocellulose, niacin (vitamin B3), pantothenic acid (vitamin B5), peas, potato, salmon oil, seaweed, starch, sunflower oil, tocopherols (vitamin E), vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), vitamin C (ascorbic acid), wild berries, yeast
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol), zinc
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, biotin (vitamin H/B7), chicory root extract, choline chloride, fish, folic acid (folate), herbs, lignocellulose, niacin (vitamin B3), pantothenic acid (vitamin B5), seaweed, sunflower oil, vitamin B1 (thiamine), vitamin B12 (cobalamin), vitamin B2 (riboflavin), vitamin B6 (pyridoxine), wild berries, yeast, selenium, vitamin A (retinyl acetate), zinc
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, beet pulp, chicory root extract, fish, herbs, lignocellulose, peas, potato, salmon oil, seaweed, sunflower oil, wild berries, yeast
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2016/1095 (EUR-Lex)Zinc
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Seaweed
- Reg (EU) 68/2013 Catalogue of feed materials, Part C (legislation.gov.uk)Starch
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Dried brewers' yeast
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Zooplus UK. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| Zooplus UKEconomy Pack: 2 x 12kg · £112.99 | Economy Pack: 2 x 12kg | £112.99 | £4.71/kgCheapest in stock | Visit |
| Zooplus UK12kg · £58.49 | 12kg | £58.49 | £4.87/kg | Visit |
| Zooplus UKEconomy Pack: 5 x 1kg · £31.49 | Economy Pack: 5 x 1kg | £31.49 | £6.30/kg | Visit |
| Zooplus UK1kg · £6.99 | 1kg | £6.99 | £6.99/kg | Visit |
Price unchanged since 10 Aug (3 readings).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Zooplus UK | 12kg | £58.49 | £4.87/kg |
| 4 Oct 2026 | Zooplus UK | 1kg | £6.99 | £6.99/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £112.99 | £4.71/kg |
| 4 Oct 2026 | Zooplus UK | Economy Pack: 5 x 1kg | £31.49 | £6.30/kg |
| 27 Sep 2026 | Zooplus UK | 12kg | £58.49 | £4.87/kg |
| 27 Sep 2026 | Zooplus UK | 1kg | £6.99 | £6.99/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £112.99 | £4.71/kg |
| 27 Sep 2026 | Zooplus UK | Economy Pack: 5 x 1kg | £31.49 | £6.30/kg |
| 10 Aug 2026 | Zooplus UK | 12kg | £58.49 | £4.87/kg |
| 10 Aug 2026 | Zooplus UK | 1kg | £6.99 | £6.99/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 2 x 12kg | £112.99 | £4.71/kg |
| 10 Aug 2026 | Zooplus UK | Economy Pack: 5 x 1kg | £31.49 | £6.30/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 10 to 19 points higher and cost up to 19% more.

- Meat
- 78% this food 56.4%
- Carbs
- about 8% this food about 43%
- To feed
- 5% less per 1,000 kcal
+19 pointsCompare

- Meat
- 73% this food 56.4%
- Carbs
- about 24% this food about 43%
- To feed
- 21% less per 1,000 kcal
+16 pointsCompare

- Meat
- 74% this food 56.4%
- Carbs
- about 27% this food about 43%
- To feed
- 2% less per 1,000 kcal
+16 pointsCompare

- Meat
- 60% this food 56.4%
- Carbs
- about 30% this food about 43%
- To feed
- 19% more per 1,000 kcal
+10 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Own-label food: checked against the retailer’s label.
Retailer-verified. This is the retailer’s own-label food, so there is no separate maker’s website to check it against. We publish it because the retailer’s label is complete and passes our consistency checks.
Page we read, saved 4 Oct 2026: Zooplus UK.
Score method v6.1.0 · ingredient notes v2.4.0
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