12 prices from Ella
Freeze-dried rawCompleteAdultGrain-free
Good points
- 61% meat
- Low starch, about 21% carbs
- Freeze-dried, not extruded
Worth knowing
- Includes digest or flavouring
First ingredients: Duck (26%), Venison (26%), Pork (8%), Sweet Potato (10%), Carrot (10%)… All ingredients
Label taken from the maker’s website- Meat
- 61%
- Protein, dry weight
- 32%
- Carbs, dry weight
- ~21%
- kcal/100 g
- 432
Ingredients
Listed first: Duck. 61% of the recipe is declared meat.
- Meat 61%
- Plants 36.5%
- Other 2.5%
Duck (26%), Venison (26%), Pork (8%), Sweet Potato (10%), Carrot (10%), Pea (10%), Apple (4.5%), Pumpkin (1%), Salmon (1%), Cranberry (1%), Vitamin & Mineral Pre-Mix (2.5%)
Meat named animal protein
From the maker’s website, checked 28 Sep 2026.
Additives
Vitamins; Vitamin A 7500IU, Vitamin D3 250IU, Vitamin E 50mg, Biotin 0.1mg Trace elements: Zinc (Zinc chelate of protein hydrolysates) 15mg, Iron (Iron (II) sulphate monohydrate) 10mg, Manganese (Manganous sulphate monohydrate) 2.5mg, Copper (Copper (II) sulphate pentahydrate) 1.5mg, Iodine (Calcium iodate, anhydrous) 0.1mg, Selenium (Selenised yeast Saccharomyces cerevisiae CNCM I-3060, inactivated) 0.02mg. Antioxidants; Tocopherol extracts from vegetable oils 150mg. Flavourings; Rosemary oil extract 4mg
How we read this label
First ingredient: “Duck”. It names the animal.
| On the label | We read it as | Share on the label |
|---|---|---|
| Duck (26%) | Named meat | 26% |
| Venison (26%) | Named meat | 26% |
| Pork (8%) | Named meat | 8% |
| Sweet Potato (10%) | Vegetable, fruit or plant | 10% |
| Carrot (10%) | Vegetable, fruit or plant | 10% |
| Pea (10%) | Vegetable, fruit or plant | 10% |
| Apple (4.5%) | Vegetable, fruit or plant | 4.5% |
| Pumpkin (1%) | Vegetable, fruit or plant | 1% |
| Salmon (1%) | Named meat | 1% |
| Cranberry (1%) | Vegetable, fruit or plant | 1% |
| Vitamin & Mineral Pre-Mix (2.5%) | Other | 2.5% |
Read automatically from the label. Spotted a misreading? Tell us
Nutrition
Protein 32% and carbs about 21%, with the water taken out.
| Nutrient | As sold | Dry weight |
|---|---|---|
| Protein | 32% | 32% |
| below the usual 40 to 49% for freeze-dried and air-dried foods | ||
| Fat | 29% | 29% |
| Carbohydrate | ~21% | ~21% |
| above the usual 7 to 14% for freeze-dried and air-dried foods | ||
| Fibre | 8% | 8% |
| Ash | 9.9% | 9.9% |
| Moisture | 0.1% | taken out |
Carbohydrate is our estimate: what is left after the other shares. The usual range is the middle half of the freeze-dried and air-dried foods we rate.
Energy432 kcal/100 gCalculated from the analysis.
Why it scores 62
The kind of meat scored best (12 of 15). Meat scored lowest (23.4 of 45).
How much meat?
23.4 / 45 points- Meat on the label21.4 / 35 points
61% declared meat, as weighed before cooking; full marks at 100%.
- Protein level2 / 10 points
Protein is 32% of the food with the water taken out. Nothing at 20% or less, full marks at 80%.
How much starch?
13 / 20 pointsEstimated carbohydrate: About 21% carbohydrate with the water taken out (our estimate). Full marks with no carbohydrate, none at 60% or more.
How processed?
14 / 20 pointsHow it’s made: Freeze-dried: 15 of 20. Minus 1 for digest or flavouring.
What kind of meat?
12 / 15 points- How the meat is listed12 / 12 points
The label lists the meat as fresh, which earns 100% of these points. Fresh or raw named meat earns all of them, dried 70%, meal half, hydrolysed a quarter, an unnamed category none.
- Organ meat0 / 3 points
No organ meat named.
No ingredient deductions.
Each bar is as long as the points it is worth, out of 100 in all.
Against other freeze-dried and air-dried foods
What the score means
One scale for every food: meat (45 points), starch (20), how it’s made (20) and kind of meat (15), minus points for a few listed ingredients. It rates the recipe, not your dog.
75 and over is excellent, 60 to 74 good, 45 to 59 fair and under 45 weak.
How we rate foods →Ingredient notes
Nothing flagged in 24 ingredients. 1 is not in our ingredient database yet.
24 ingredients with nothing flagged
Antioxidants, apples, biotin (vitamin H/B7), carrot, cranberries, duck, flavourings (unspecified), minerals, peas, pork, pumpkin, rosemary, salmon, sweet potato, tocopherols (vitamin E), venison, vitamins
Allowed up to a legal maximum, none declared above it: copper, iodine, iron, manganese, selenium, vitamin A (retinyl acetate), vitamin D3 (cholecalciferol)
Checked against the EU Catalogue of Feed Materials and FEDIAF guidelines.
Sources for these ingredients
- Reg (EU) No 68/2013 - EU Catalogue of Feed Materials (EUR-Lex)Antioxidants, apples, carrot, cranberries, duck, minerals, peas, pork, pumpkin, rosemary, salmon, sweet potato, venison
- FEDIAF Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs (2025)Antioxidants, apples, biotin (vitamin H/B7), cranberries, pork, pumpkin, venison, vitamins, manganese, selenium, vitamin A (retinyl acetate)
- ASPCA Animal Poison ControlRosemary
- Commission Implementing Regulation (EU) 2015/1152Tocopherols (vitamin E)
- Commission Implementing Regulation (EU) 2017/1490 (EUR-Lex)Manganese
- Directive 2002/32/EC Annex I (as amended) (EUR-Lex)Selenium
- EFSA FEEDAP (PMC13063795)Cranberries
- EFSA J 2013;11(2):3100 doi:10.2903/j.efsa.2013.3100Iodine
- FDA Animal Health Literacy - Vitamin D toxicity in dogsVitamin D3 (cholecalciferol)
- Fieten 2016 Int J Mol Sci 17(2):196 doi:10.3390/ijms17020196Copper
- FSA register of feed additives (GB)Rosemary
- Reg (EC) No 767/2009 Annex VII (legislation.gov.uk)Flavourings (unspecified)
- Regulation (EU) 2015/861 (EUR-Lex)Iodine
- Regulation (EU) 2017/1492 (EUR-Lex)Vitamin D3 (cholecalciferol)
- Regulation (EU) 2018/1039 (EUR-Lex)Copper
1 not in our ingredient database yet
Vitamin
Not in our ingredient database yet, so no judgement either way.
Notes come from published sources about each ingredient, not about this food. How we decide
Prices
One shop we track sells this: Ella. Checked 4 Oct 2026.
In stock first, cheapest per kg first, excluding deliveryExcluding delivery
| Shop | Pack | Price | Per kg | Link |
|---|---|---|---|---|
| EllaOne-time purchase / country game / 2kg · £100.00 | One-time purchase / country game / 2kg | £100.00 | £50.00/kgCheapest in stock | Visit |
| EllaOne-time purchase / grass fed beef / 2kg · £100.00 | One-time purchase / grass fed beef / 2kg | £100.00 | £50.00/kg | Visit |
| EllaOne-time purchase / free run chicken / 2kg · £100.00 | One-time purchase / free run chicken / 2kg | £100.00 | £50.00/kg | Visit |
| EllaOne-time purchase / country game / 4kg · £200.00 | One-time purchase / country game / 4kg | £200.00 | £50.00/kg | Visit |
| EllaOne-time purchase / free run chicken / 4kg · £200.00 | One-time purchase / free run chicken / 4kg | £200.00 | £50.00/kg | Visit |
Price unchanged since 28 Sep (2 readings, one a week).
Show the chart
View the readings as a table
| Day | Shop | Pack | Price | Per kg |
|---|---|---|---|---|
| 4 Oct 2026 | Ella | One-time purchase / country game / 10kg | £500.00 | £50.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / country game / 2kg | £100.00 | £50.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / country game / 4kg | £200.00 | £50.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / country game / 6kg | £300.00 | £50.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / free run chicken / 10kg | £500.00 | £50.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / free run chicken / 2kg | £100.00 | £50.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / free run chicken / 4kg | £200.00 | £50.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / free run chicken / 6kg | £300.00 | £50.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / grass fed beef / 10kg | £500.00 | £50.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / grass fed beef / 2kg | £100.00 | £50.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / grass fed beef / 4kg | £200.00 | £50.00/kg |
| 4 Oct 2026 | Ella | One-time purchase / grass fed beef / 6kg | £300.00 | £50.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / country game / 10kg | £500.00 | £50.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / country game / 2kg | £100.00 | £50.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / country game / 4kg | £200.00 | £50.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / country game / 6kg | £300.00 | £50.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / free run chicken / 10kg | £500.00 | £50.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / free run chicken / 2kg | £100.00 | £50.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / free run chicken / 4kg | £200.00 | £50.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / free run chicken / 6kg | £300.00 | £50.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / grass fed beef / 10kg | £500.00 | £50.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / grass fed beef / 2kg | £100.00 | £50.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / grass fed beef / 4kg | £200.00 | £50.00/kg |
| 28 Sep 2026 | Ella | One-time purchase / grass fed beef / 6kg | £300.00 | £50.00/kg |
Your dog
Cost per day and grams for your dog
Alternatives
4 dry foods score 13 to 26 points higher at the same price or less.
- Meat
- 96% this food 61%
- Carbs
- about 4% this food about 21%
- To feed
- 6% less per 1,000 kcal
+26 pointsCompare
- Meat
- 80% this food 61%
- Carbs
- about 9% this food about 21%
- To feed
- 15% less per 1,000 kcal
+18 pointsCompare
Nature's Variety Complete Freeze Dried Chicken Dog Food
80% meatFreeze-dried raw · Adult
Excellent£37.42/kg, out of stock
- Meat
- 80% this food 61%
- Carbs
- about 6% this food about 21%
- To feed
- 25% less per 1,000 kcal
+16 pointsCompare
Natures Menu Freeze Dried Turkey Nuggets Raw Dog Food
80% meatFreeze-dried raw · Adult
Excellent£32.00/kg
- Meat
- 80% this food 61%
- Carbs
- about 7% this food about 21%
- To feed
- 38% less per 1,000 kcal
+13 pointsCompare
Carbs are a share of the dry food, with the water taken out.
Sources
Taken from the maker’s page, checked 28 Sep 2026.
From the maker’s website. The ingredients and analysis here are the maker’s current label, from their product page, checked 28 Sep 2026. Shops may still stock packs with the older recipe.
Page we read, saved 4 Oct 2026: Ella (the maker).
Score method v6.1.0 · ingredient notes v2.4.0
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